Be Healthy. Get Active. Ride! embodies the very spirit of B4BC, as told by B4BC Team Riders which include Volcom’s very own Elena Hight amongst a handful of other amazingly talented action sport athletes. This summer all the girls of B4BC united in a few fun filled days on the beaches of Southern California to live the spirit of activity… below is a recap of their experiences!
The campaign aims to inspire young people, especially young women + girls, to take charge of their health and participate in board sports and other fun outlets for prevention. The launch of this athlete driven campaign couldn’t come at better timing as Breast Cancer Prevention Month is around the corner in October. We all must remember that health lives on year-round and utilizing healthy active and amazing athletes to drive awareness of B4BC’s prevention programs is one way to inspire all of us on a daily basis. Thank you B4BC for your amazing contribution to women around the globe!
Stay up to date with Elena @ Facebook or Instagram @elenahight
Always stay up to date with all things Volcom Girls @ Volcom Girls Facebook
Make sure to stay updated with all things B4BC on their new released website b4bc.org