The New Era

By: Savannah Grace / Date Added: Friday, July 27, 2012

I’m sure we have all seen a PSA whether its about abused pets, I know everyone has seen the puppy PSA with the sad Sarah Mclachlan song and cried, or a PSA about children up for adoption but as of the past year or so PSA’s have changed. We all probably saw or heard of the Kony 2012 viral video that was brilliantly marketed but took a turn for the worst when the film maker went a little crazy, but none the less it was a well crafted way to get the word out about a great cause. What I am getting at is that the standard PSA seems to be a thing of the past and organizations are now moving into a new era of PSA marketing. The latest of the new era of the PSA is brought to you by ONE.org, who were at the forefront of this new era with their (RED) campaign but this time they have made a brilliantly funny mock PSA featuring some of today’s funniest people.

http://www.funnyordie.com/videos/c3c0feb220/aids-2015?playlist=featured_videos

xx

Savannah

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