I just came back from Berlin where we launched the Hide and Seek exhibition as well as the fall and spring styles of my Volcomunity capsule collections.
I arrived there on Sunday and was pleased to see that the summer was still kind enough to come to some European cities. It was warm and it felt great to get the flip flops out finally. I popped down to the Volcom store on Sunday to check out the space and realised we were probably going to spend the next 3 days setting up the exhibition and not having one of the usual Berlin party holidays.
We cracked on with the team, went to buy frames, paint, benches, tubes and everything else that was needed to be ready for the opening and we spent the next day painting stripes on the basement wall and framing all the work. Basically, we got our hands dirty.
Wednesday evening came faster than expected and we finished literally as the shop was opening for the private view. It was sunny and warm and that first corona felt amazing after such hard work.
Downstairs was an Opart dizzy room filled with the Hide and Seek artworks covering the wall.
Upstairs was showcasing the upcoming men and women’s Volcomunity spring 2013 collections as well as the fall 2012 tees I did last summer. It looked great and it was nice to see everything hanged together on the store’s wall. I was knackered but happy to relax for an evening before heading back to London.
There were loads of goodie bags for everyone and the luckiest of them could get their hands on a scarf from the upcoming fall styles I designed.